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Star power: celebrity endorsements surge at Grammys (Reuters)

Black Eyed Peas' (from L to R) will.i.am, Taboo, Fergie and apl.de.ap pose with their Grammy awards at the 52nd annual Grammy Awards in Los Angeles January 31, 2010. REUTERS/Lucy NicholsonReuters – Would the Black Eyed Peas persuade you to shop at Target or Eric Clapton lure you to switch to T-Mobile?

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